What makes companies produce unsustainable products even though it creates such terrible pollution and harms the enviornment, and what can we do to create a real pivot?

the answer was simple and brutal: because they knowfor certain that it would sell.
which led to the obvious conclusion that the most effective way to make a shift, is to show these company that there is a greater and greater demand for truely greaner products. and the way to to it is by creating a platform which gathers all green consumers in one place, and demonstrates their demand